Digital Marketing Executive

Job type – On-Site

Key Responsibilities:

• Develop and execute digital marketing strategies to increase online traffic, engagement, and brand visibility.
• Manage and optimize SEO/SEM campaigns, including keyword research and basic SEO implementation.
• Plan and implement email marketing, social media campaigns, and display advertising to maximize reach and engagement.
• Monitor website performance using Google Analytics, track user behavior, and identify opportunities for improvement.
• Analyze campaign data and collaborate with the Digital Marketing Manager to adjust strategies and improve performance to meet KPIs.
• Conduct A/B and multivariate testing to optimize conversion rates and enhance user experience.
• Manage Google Ads campaigns, including ad creation, bid management, keyword research, and tracking performance.
• Optimize Meta Ads campaigns (Facebook, Instagram) for better reach and conversion.
• Stay up-to-date on industry trends and best practices in digital marketing, particularly with Google Analytics, Google Ads, and Meta Ads.
• Collaborate with internal teams (design, content, product) to create and optimize digital assets like landing pages, ad creatives, and other marketing materials.
• Manage the company’s social media presence, ensuring consistent messaging and engagement with followers.
• Evaluate new digital marketing tools and technologies, and recommend their integration into campaigns to improve results.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2-3 years of experience in digital marketing, with a focus on SEO, SEM, SMO, and eCommerce.
• Familiarity with Google Analytics, including basic reporting, goal tracking, and segmentation.
• Experience managing Google Ads campaigns, including keyword research, ad creation, and bid management.
• Knowledge of Meta Ads platforms (Facebook, Instagram) and strategies for campaign optimization.
• Strong analytical skills with the ability to track, interpret, and act on data to improve campaign performance.
• Proficiency in using digital marketing tools and platforms (Google Analytics, Google Ads, Meta Ads).
• Ability to work collaboratively in a team environment, with strong communication skills.
• Creative, results-driven, and willing to continuously learn and grow in the digital marketing field.
• Up-to-date knowledge of digital marketing trends and tools, especially in relation to SEO, Google Ads, and Meta Ads.

Why Join Us?
Work with a leading brand recognized for quality and innovation.
Be part of a dynamic and supportive team.
Opportunities for professional growth and development.
Work-Life Balance: Enjoy Saturdays and Sundays off, along with paid sick and casual leave.
Competitive salary and benefits package.
We look forward to hearing from you!

If you meet the qualifications and are eager to grow your career in digital marketing, we’d love to hear from you. Please submit your resume and cover letter, outlining your relevant experience and achievements.