Product listings are one of the easiest to manipulate. Amazon Brand Registry ensures that your product information is safe and you have sufficient control over your listings and brand. Once you register in the program, you can decide on how you want to display your listings and promote your products. Your advertising data is also completely secure as a registered brand and your advertisements are recognized and given higher priority by Amazon. Strict action is taken against unauthorized sellers to prevent any fraudulent activity or attempt to jeopardize your brand’s image and reputation. Any case of evidenced infringement or violation by suspicious sellers is sternly handled by Amazon. Brand Registry also acts as a gateway for some additional brand protection (paid) services like Project Zero and Transparency.

With Amazon Brand Registry you gain access to A+ Content, an impactful way to showcase your brand and product listings. It allows you to create rich content by adding extra information, interesting modules, charts, lifestyle images, and your unique brand story. A+ Content overrides your product description and communicates the true essence of your products and brand. A well-designed, accurate and impressive A+ Content and powerful representation of your products draw customer attention, leading to more conversions and sales for your business.

Getting access to and creating Amazon Brand Stores is one of the prime benefits of Brand Registry. A brand store is a centralized multi-page destination for your brand within Amazon. You can offer a website-like shopping experience to your customers, showcase your products in an organized way, share your brand story and drive awareness about your entire range. Brand stores allow you to make pages specifically for deals, refurbish your store for seasonal events and create a personalized shopping experience for your customers.

Sponsored Brand ads appear at important placements like on top of Amazon search page, product details pages, and towards the left and bottom of search results, making them highly visible. The ads feature your brand logo and custom headline to grab the attention of the shoppers and build awareness around your brand. Sponsored Brand ads can be utilized for increasing the discoverability and visibility of your products across Amazon.

With Sponsored Display Ads, you can target customers from your competitors’ detail page, search results pages, your product detail page, and even off-Amazon websites using remarketing techniques. The ads are immensely helpful in attracting relevant traffic and customers to your detail page. It is important to keep your prices competitive enough to extract maximum benefits from these ads.

Amazon Posts is a feature that enables registered brands to promote their products by using a social media-like feed within Amazon. Brands that are active on social media platforms can easily repurpose their existing content for Amazon to draw relevant audiences and increase product visibility. The Amazon Posts feature is only available to US sellers/vendors.s.

Amazon Live Allows Sellers To Stream Live Videos To Interact With Customers. It Is A Great Medium To Make Live Product Demos, Answer Queries, Showcase Your Range, And Share Information About Your New Products. Once The Live Streaming Is Over Your Video Stays On The Product Page, Thus Enriching Your Existing Content With Detailed Explanations About Your Products And Their Features. Currently, Amazon Live Is Only Available To Registered Us Sellers Or Vendors With Approved Amazon Stores And Amazon Influencers With An Active Influencer Storefront. Amazon Live Is Optimized For Iphones Or Ipads Only.

Amazon Is A Program Available To Registered Brand Sellers That Facilitate Unbiased Communication Between Selected Reviewers, Enrolled Sellers, And Buyers. Once You Enroll In The Program, You Can Submit Products To Be Reviewed And Receive Genuine Feedback. The Core Objective Is To Provide Reliable Reviews And Honest Assessments To Help Buyers. Amazon Vine Is A Legitimate Way To Attract More Reviews For Your Products And Improve Customer Trust In Your Brand.

Manage Your Experiments Is A Tool That Allows Registered Sellers To Run A/b Tests On Their A+ Content, Product Titles, And Product Images. By Comparing Two Versions Of Content Against Each Other, You Can Experiment And Review Which Performs Better. Appropriate Action Can Be Taken Across Your Brand And Asins, Based On The Results You Get. With Experiments, You Get A Fair Idea About The Improvements That Can Be Made In The Content To Add More Appeal To Draw More Customers, Conversions, And Sales.