AMAZON DSP ADS
Next Level Advertising with amazon DSP
Amazon DSP (demand-side platform) allows business owners to automatically buy display, video, and audio ads across a variety of channels both on and off Amazon. DSP facilitates buying and selling of ads with programmatic advertising, but the best value addition for brands is to get access to Amazon’s gigantic consumer data. Every single search, click or purchase or review by a shopper is tracked by Amazon. This data helps in choosing the right ads and conveying a powerful brand message that gets your target audiences to pay attention. As an Amazon advertising agency, we will help you gain full advantage of Amazon DSP by optimizing your campaigns and managing your budget effectively. Our experts will create an appropriate targeting strategy to get better engagement for your Amazon DSP ads, resulting in improved conversions and increased sales.
AMAZON DSP IN THE MARKETING FUNNEL
HOW TARGETING WORKS ON DSP
Amazon DSP offers a deeper insight into shopper’s buying behavior and intent:
Behavioral – Customers browsing or buying comparable items.
Lifestyle – Targeting customers that share a common lifestyle with your existing customers and emphasize brand-relevant categories.
Contextual – Customers who show interest by browsing through websites that are contextually or thematically related to your products.
Remarketing – It targets customers who came close to buying your product, but didn’t actually go beyond the checkout basket and simply added them to their wish list.
Audience Lookalike – It is about customers who behave similarly to selected groups, like the brand’s customers or competitor’s customers.
Advertiser Audiences – You specify the relevant groups or potential customers you intend to target.
WE CAN HELP YOU WITH
Audience Targeting – Amazon has precise information about the searches or purchases made by people on the platform. We will help you leverage this data and devise an unmatched targeting strategy for your ads. With years of hands-on experience, we have helped brands supercharge their sales by using the powerful targeting capabilities of Amazon DSP.
Reach Your Audience Everywhere – We will help you access your customers wherever they are online and encourage them to get back to your website or Amazon detail page.
Comprehensive Reporting For Better ROI – We utilize the data provided by Amazon DSP about how off-Amazon ads convert into Amazon sales. Our experts use this information for in-depth reporting and effective optimization to gain a better return on investments.
Drive Sales and Customer Loyalty – As a full-stack Amazon agency, we analyze your advertising goals and strategically align them to your Amazon DSP ads. Our experts target customers at every stage of their buying journey to drive more sales and retain their loyalty to your brand.
No Minimum Advertising Spend – The managed service option of Amazon DSP requires a minimum spend of US$35,000. But by working with an official Amazon Advertising partner like us, no minimum advertising spend is needed.